Ms. Sarah Omran, Marketing and Communication Officer, joined CRCICA in 2020.

Prior to joining CRCICA, Ms. Omran worked in an array of industries and has extensive experience in the field of marketing strategies, digital marketing, media placements, content creation and copywriting. With over a decade of experience, she has honed disciplinary skills making her an asset in the field of digital communication.

For the past few years, especially during the pandemic, CRCICA has shifted its communication strategy to be purely digital, thus investing heavily on various digital aspects. Ever since, Ms. Omran was assigned to develop and implement several digital marketing strategies that reflect the local and international positioning of CRCICA on multiple digital platforms using various marketing tools. This has been reflected through elevating CRCICA’s digital presence, the core of the content presented, and bridge created between different entities on this virtual medium.